Avant Brands Announces New Additions to Treehugger™ Product Portfolio

• Organic Sweet Fuel OG added to Avant’s Treehugger™ product line; available at the Ontario Cannabis Store

• Avant leads with environmentally conscious products and packaging 

Kelowna, BC – September 13, 2022 – Avant Brands Inc. (TSX: AVNT) (OTCQX: AVTBF) (FRA: 1BU0) (“Avant” or the “Company”), a leading producer of innovative, premium handcrafted cannabis products, is pleased to announce the launch of Organic Sweet Fuel OG Flower & Pre-Rolls to the Treehugger™ product portfolio, available September 6, 2022 (via wholesale), at the Ontario Cannabis Store. This is Treehugger™’s first whole flower product, in addition to its existing Organic King Tut pre-roll product.

Avant’s Treehugger™ product line is curated for the environmentally conscious cannabis consumer. Treehugger™ features premium, sun-grown, craft and certified organic flower that is organically grown in British Columbia.

“Treehugger™ speaks to who Avant aims to be as a company: innovative, focused on delivering high quality products and committed to environmental, social and governance (“ESG”) priorities,” said Norton Singhavon, Avant’s Founder and CEO. “While other companies offer organic flower, Avant takes it one step further, with our goal to produce the most environmentally sound product and packaging on the market.”

From growing, to packaging, to consumer experience, Avant has placed an eco-lens on Treehugger™ that the Company believes sets it apart from other offerings in the organic cannabis market. Specifically, Treehugger™ aims to offer the most sustainable and eco-friendly packaging in the cannabis space:

• Reusable glass jars made from recycled materials

• 100% reclaimed ocean plastic caps

• 100% recyclable Forest Stewardship Council™ certified boxes

• Biodegradable cellulose interior bags

• Sustainable, all-natural, clean-burning bamboo cones

• Labels made from hemp & post-consumer waste

• Biodegradable humidity packs to keep products at an optimal moisture level

Avant is also working on developing eco-friendly master cases for shipment and minimizing environmental impact by optimizing freight strategies. Currently, for every master case sold, one tree is planted in the province of purchase.[AB1] 

For more information about Treehugger™, visit: https://www.treehugger.io/.

About Avant Brands Inc.

Avant is an innovative, market-leading premium cannabis company. Avant has multiple operational production facilities across Canada, which produce high-quality, handcrafted cannabis products, based on unique and exceptional cultivars. Avant’s products are distributed via three complementary sales channels: recreational, medical and export. Avant’s recreational consumer brands include: BLK MKT™, Tenzo™, Cognōscente™ and Treehugger™, which are sold in British Columbia, Saskatchewan, Manitoba, Ontario, Atlantic Canada and the territories.  The Company’s medical cannabis brand, GreenTec™, is distributed nationwide, directly to qualified patients through its GreenTec Medical portal and through various medical cannabis partners.

Avant is a publicly traded corporation listed on the Toronto Stock Exchange (TSX: AVNT), and cross-trades on the OTCQX Best Market (OTCQX: AVTBF) and Frankfurt Stock Exchange (FRA: 1BU0). The Company is headquartered in Kelowna, British Columbia and has operations in British Columbia, Alberta and Ontario. 

To learn more about Avant, access the investor presentation, or learn more about its consumer brands, please visit www.avantbrands.ca.

For additional information, please contact: 
Investor Relations at Avant Brands Inc. 
1-800-351-6358 
ir@avantbrands.ca

CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING INFORMATION: 

This news release includes certain “forward-looking information” as defined under applicable Canadian securities legislation, including statements regarding the plans, intentions, beliefs and current expectations of the Company with respect to future business activities and operating performance. Forward-looking information is often identified by the words "may", "would", "could", "should", "will", "intend", "plan", "anticipate", "believe", "estimate", "expect" or similar expressions and includes information regarding: the Company’s focus on delivering high quality products and its commitment to ESG priorities; the Company’s goal to produce the most environmentally sound product and packaging on the market; Treehugger™’s aim to offer the most sustainable and eco-friendly packaging in the cannabis space; the development of eco-friendly master cases for shipment; the Company’s efforts to minimize its environmental impact by optimizing freight strategies; and expectations for other economic, business, and/or competitive factors. Forward-looking information is necessarily based upon a number of estimates and assumptions that, while considered reasonable, are subject to known and unknown risks, uncertainties, and other factors which may cause the actual results and future events to differ materially from those expressed or implied by such forward-looking information. Examples include statements that the Company will operate in a fiscally disciplined manner; that the Company will build long-term shareholder value and reduce operational expenses; or that the Company will increase its revenue and gross margins. 

Investors are cautioned that forward-looking information is not based on historical fact but instead reflects management’s expectations, estimates or projections concerning future results or events based on the opinions, assumptions and estimates of management considered reasonable at the date the statements are made. Although the Company believes that the expectations reflected in such forward-looking information are reasonable, such information involves risks and uncertainties, and undue reliance should not be placed on such information, as unknown or unpredictable factors could have material adverse effects on future results, performance or achievements of the Company. Among the key factors that could cause actual results to differ materially from those projected in the forward-looking information are the following: regulatory and licensing risks; changes in consumer demand and preferences; changes in general economic, business and political conditions, including changes in the financial markets and inflation-related risks; the global regulatory landscape and enforcement related to cannabis, including political risks and risks relating to regulatory change; compliance with extensive government regulation; public opinion and perception of the cannabis industry; and the risk factors set out in the Company’s annual information form dated February 28, 2022, filed with Canadian securities regulators and available on the Company’s profile on SEDAR at www.sedar.com.

Should one or more of these risks or uncertainties materialize, or should assumptions underlying the forward-looking information prove incorrect, actual results may vary materially from those described herein as intended, planned, anticipated, believed, estimated or expected. Although the Company has attempted to identify important risks, uncertainties and factors that could cause actual results to differ materially, there may be others that cause results not to be as anticipated, estimated or intended. Accordingly, readers should not place undue reliance on forward-looking information, which speak only as of the date of this news release. The Company disclaims any intention or obligation to update or revise any forward-looking information, whether as a result of new information, future events or otherwise, except as required by law.