Avant Brands Strengthens Leadership Team to Drive Revenue Optimization

Kelowna, BC – April 3, 2024 – Avant Brands Inc. (TSX: AVNT) (OTCQX: AVTBF) (FRA: 1BU0) (“Avant” or the “Company”), a leading producer of innovative and award-winning cannabis products, today welcomes the addition of Ms. Sukhie Chahal as Vice President of Revenue Strategy, who previously served as Revenue Management & Sales Strategy at Canopy Growth Corp. 

Norton Singhavon, Founder and CEO commented: “Sukhie's proven track record in sales and operational planning, honed at a leading global cannabis company, perfectly aligns with Avant's strategic growth goals. Her expertise will be instrumental in both optimizing our domestic adult-use channels and accelerating our international expansion. We're thrilled to welcome Sukhie to the team as we embark on this exciting new chapter. 

Sukhie Chahal, VP Revenue Strategy commented: “The dedication and focus on innovation I've witnessed from Avant’s team is truly inspiring, especially considering their success in both the established Canadian market and on the global stage. The Team’s ability to make such a strong impact speaks volumes about their capabilities. I'm excited to join forces with this talented group and contribute my experience to optimize and increase revenue streams for Avant, both domestically and internationally.”

Ms. Chahal is a seasoned professional with more than 10 years’ experience in the cannabis and beverage alcohol industries spanning 3 continents; focused on driving incremental revenue growth, implementing innovative pricing strategies, and spearheading market initiatives. Previously, Ms. Chahal held a pivotal role at Canopy Growth, where she served as an integral part of the Revenue Management and Sales Strategy team. Her focus on optimizing revenue growth across various channels and products showcased her ability to navigate the intricate landscape of the cannabis industry with precision and foresight. With her deep understanding of the complexities of the cannabis industry and her strategic vision, Ms. Chahal is well-positioned to contribute significantly to the growth and success of Avant Brands Inc. in this dynamic and rapidly evolving market.

About Avant Brands Inc. 

Avant is an innovative, market-leading premium cannabis company. Avant has multiple operational production facilities across Canada, which produce high-quality, handcrafted cannabis products based on unique and exceptional cultivars.

Avant offers a comprehensive product portfolio catering to recreational, medical, and export markets. Our renowned consumer brands, including BLK MKT™, Tenzo™, Cognōscente™, flowr™ and Treehugger™, are available in key recreational markets across Canada. Avant’s products are distributed globally to Australia, Israel and Germany, with its flagship brand BLK MKT™ currently being sold in Israel. Additionally, Avant’s medical cannabis brand, GreenTec™, serves qualified patients nationwide through its GreenTec Medical portal and trusted medical cannabis partners.

Avant is a publicly traded corporation listed on the Toronto Stock Exchange (TSX: AVNT) and accessible to international investors through the OTCQX Best Market (OTCQX: AVTBF) and Frankfurt Stock Exchange (FRA: 1BU0). Headquartered in Kelowna, British Columbia, Avant operates in strategic locations including British Columbia, Alberta, and Ontario.  

For more information about Avant, including access to investor presentations and details about its consumer brands, please visit www.avantbrands.ca. 

For further inquiries, please contact:
Investor Relations at Avant Brands Inc.
1-800-351-6358
ir@avantbrands.ca 

CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING INFORMATION:  

This press release contains forward-looking statements within the meaning of applicable securities laws. Forward-looking statements are often identified by terms such as 'may', 'will', 'should', 'expect', 'anticipate', 'could', 'intend', 'target', 'project', 'estimate', 'believe', 'predict', 'potential', 'plan', 'objective', 'contemplate', 'seek', 'aim', 'continue', 'budget', 'forecast', 'projections', 'outlook', 'strategy', 'priority', 'goal', 'aim', 'pursue', 'on track', 'initiative', 'expand', 'maintain', 'monitor' and similar expressions or their negatives. Forward-looking information in this press release includes, but is not limited to, the anticipated benefits of Sukhie Chahal's appointment as Vice President of Revenue Strategy and the Company's expectations regarding her contributions to revenue growth and strategic expansion, the Company's strategic shift towards accelerating international revenue growth and the decision to streamline operations, the Company's business strategies, objectives, and plans for future operations, expectations regarding market trends, consumer preferences, and product demand, anticipated growth opportunities and the Company's ability to capitalize on them, future performance, financial condition, and prospects of the Company

Forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause actual results or events to differ materially from those anticipated in such forward-looking statements. The Company cautions that the foregoing list of assumptions, risks and uncertainties is not exhaustive. Readers are cautioned not to place undue reliance on forward-looking statements, as there can be no assurance that the plans, intentions or expectations upon which they are based will occur.By their nature, forward-looking statements involve numerous assumptions, inherent risks and uncertainties, both general and specific, that contribute to the possibility that the predictions, forecasts, projections and other forward-looking statements will not occur. Readers should not rely upon forward-looking statements as predictions of future events. The forward-looking statements contained in this press release are made as of the date of this release and the Company undertakes no obligation to update publicly or revise any forward-looking statements, whether as a result of new information, future events or otherwise, unless required by applicable securities laws. The forward-looking statements contained in this press release are expressly qualified by this cautionary statement.